Client vs Customer and Delivering Value: Redefining Parent Relationships in Play Therapy

Mar 12, 2024

In this episode of the Play Therapy Podcast, I’m going to take one more week to drive home the most important concept in engaging parents in the play therapy process. Through numerous discovery calls for the Play Therapy Professional Certification program, a common theme emerged: the need for guidance on communicating with parents. While we’ve covered this topic extensively in previous episodes, I felt compelled to delve deeper into the MINDSET necessary for successful parent engagement. Drawing from my experience in a private pay, private practice model, I emphasize the importance of viewing parents as customers and delivering value to them. By shifting our mindset to prioritize customer service and providing parents with tangible value, we can foster greater buy-in, understanding, and investment in the therapeutic process. Ultimately, our goal is to instill hope and communicate the promise of transformation to families, and adopting a customer-centric approach to parent interactions is key to achieving this objective. So, let’s explore the significance of customer service in parent engagement and the transformative impact it can have on the therapeutic journey.

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References:

Cochran, N., Nordling, W., & Cochran, J. (2010). Child-Centered Play Therapy (1st ed.). Wiley.
VanFleet, R., Sywulak, A. E., & Sniscak, C. C. (2010). Child-centered play therapy. Guilford Press.
Landreth, G. L. (2002). Play therapy: The art of the relationship (2nd ed.). Brunner-Routledge.
Bratton, S. C., Landreth, G. L., Kellam, T., & Blackard, S. R. (2006). Child parent relationship therapy (CPRT) treatment manual: A 10-session filial therapy model for training parents. Routledge/Taylor & Francis Group.
Benedict, Helen. Themes in Play Therapy. Used with permission to Heartland Play Therapy Institute.

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